Flash Mobs catch the Imagination of Corporate India On Ground to digital find viral synergies

Starts 3rd October

Vanita Keswani

Madison Media Sigma

Poulomi Roy

Joy Personal Care

Hema Malik

IPG Mediabrands

Anita Kotwani

Dentsu Media

Archana Aggarwal

Ex-Airtel

Anjali Madan

Mondelez India

Anupriya Acharya

Publicis Groupe

Suhasini Haidar

The Hindu

Sheran Mehra

Tata Digital

Rathi Gangappa

Starcom India

Mayanti Langer Binny

Sports Prensented

Swati Rathi

Godrej Appliances

Anisha Iyer

OMD India

Submitted by ITV Production on Dec 27, 2011

MUMBAI: If the CST flash mob were branded it would have got a lucky brand 2 million views. As a wave of flash mobs mobbed the indian cyber space there are very few that really translated the energy on ground to online. With 0.5 Million views and counting as Microsoft Windows DON 2 video goes Viral stepping up as arguably the top of the corporate Flash mob list in recent times. Twitter world buzzed as the Cast of Don 2 tweeted about the video and the RT‘s caught on.

Pulp Strategy Communications, created the Microsoft Windows Don 2 Flash MOB at Ambience mall in Gurgaon. http://youtu.be/ZPYZuC4wbzE this viral video has already generated over 50,000 views in 4 days since the Video Went online. The Falsh Mob was created as part of the "Meet The Don2: Mission Berlin" by Microsoft India. To enter the contest, one simply needs to walk into any of the retail outlets between 1st December 2011 to 7th Jan 2012, buy any one of the MSFT products -Windows PC, Windows Phone, Office and Xbox and then login to www.MissionBerlin.in, to answer 5 simple questions on Microsoft products and write a catchy slogan. Shortlisted participants will be asked to submit the copy of the invoices. In all, The Meet the Don2: Mission Berlin contest has three exciting stages and winners take it all!

Ambika Sharma Managing Director & CEO Pulp Strategy Communications said "We are delighted by the Viral, the energy on ground translated well online".