It?s All about? WTF?? Why do Women Take Forever!!!

Starts 3rd October

Vanita Keswani

Madison Media Sigma

Poulomi Roy

Joy Personal Care

Hema Malik

IPG Mediabrands

Anita Kotwani

Dentsu Media

Archana Aggarwal

Ex-Airtel

Anjali Madan

Mondelez India

Anupriya Acharya

Publicis Groupe

Suhasini Haidar

The Hindu

Sheran Mehra

Tata Digital

Rathi Gangappa

Starcom India

Mayanti Langer Binny

Sports Prensented

Swati Rathi

Godrej Appliances

Anisha Iyer

OMD India

Submitted by ITV Production on Jan 12, 2012

MUMBAI: What happens when three of the country?s finest comedians get together to pick an annoying habit of the opposite sex? A viral storm ? with over 5 lakh people sharing their grief on the subject.

The endless tirades of complains between the sexes is as old as time immortal. A new flame has been ignited to further fuel the fire with the men questioning, contemplating, wondering about why Women Take Forever?

The phenomenon started when Comedian Varun Thakur while waiting for his friend tweeted that he is sick of waiting and that #Women Take Forever. He took this further with another tweet predicting that he could ‘reach from Andheri East to Andheri West #beforewomengetready‘

This kicked up a storm???

In less than 45 minutes prominent Twitter users from all over India had picked it up and were tweeting about it.

There were over 40 tweets a second for 30 minutes on Twitter as the trend overtook India. Over 5 L people on Twitter in India were reached with the trend.

The result was also that the topic trended globally on Twitter for around 11 minutes as well.

Some of the excerpts from celebrities on Twitter are here:

We‘ll solve the Kashmir issue #beforewomengetready Ayushmann Khurrana, MTV VJ

Men still wouldn‘t have bathed. #BeforeWomenGetReady Konkana Sen Sharma, Actor

Parliament will pass the Lokpal bill #beforewomengetready VJ Hoezayy, VJ and RJ

Adnan Sami will get a six pack #beforewomengetready Kainaz Motivala, Actor

Well I don‘t see them complaining after they see the results! :) xoxo MissMalini, VJ/ RJ and Prominent Blogger

This ensuing frustration also led to the promotion of the Facebook Page started by comedians Varun Thakur, Karan Talwar and Satan Bhagat to promote the idea that Women Take Forever - https://www.facebook.com/WomenTakeForever
In 2 hours, the page was at over 8,000 fans with a lot of frenetic activity on the same.

To get further insights into this WTF dilemma, contact us on the below mentioned details so we can set up an interaction with comic founders of the WTF campaign.