?BIG CBS SPARK Punjabi...strikes a chord with Punjabi male viewers in the launch week?

Mumbai: According to the TAM reports of week 3, 2012 (TAM India: CS4+ Males, Punjab 1 Mn+) BIG CBS Spark Punjabi, has acquired the top position amongst competing channels with shows such as Jerry Springer (Jerry Di Adaalat), Hawaii Five-O (Veer Hawaii De), America?s Next Top Model (Amreeka Di Next Top Model), Masked Warriors ? an international wrestling format (Zabardast Kushti), amongst others, all dubbed in Punjabi. The channel, which also features a judicious mix of Punjabi music, international dubbed movies and local programming in Punjabi, has resonated well with this specific audience. BIG CBS Spark Punjabi, which is a category creator from the Reliance Broadcast Network Limited and CBS Studios International JV is positioned as the first International Punjabi Channel.

Targeting the 15+ audience, the channel features the best of CBS content all dubbed in Punjabi, giving local audiences immediate access to world class entertainment. The channel is available across

Punjab, Haryana, Chandigarh and Himachal Pradesh (PHCHP) region and is distributed on digital and analog platforms, with an extensive reach of over 6mn+ C&S households in the region.

According to the 3rd weeks, 2012 TAM report, BIG CBS Spark Punjabi with 39 GRPs has surpassed the channels like 9X Tashan, ETC Punjabi & MH1. The show Kadi Te Has Bol Ve ranks no.1 in the comedy Genre with 2.36 TVR. Also, the 4:00pm Monday ? Friday time band that airs Zabardast Kushti has been garnering the Best TVR of 2.36 in the sports genre. Prime Time shows like Amreeka Di Next Top Model, Jerry Di Adaalat etc have attributed to the channel?s success thus identifying the entertainment preferences of its target viewers and providing fresh and engaging content.

With RBNL?s existing leading radio brand 92.7 BIG FM, reaching 22 cities in the region and its OOH arm BIG Street?s 3000+ ambient media options across the markets, BIG CBS Spark Punjabi will offer marketers an integrated media opportunity like none other in the region. The channel is being supported by an integrated marketing plan leveraging multi-media. Added to this will be the media muscle of the entire Reliance Group.