WWE signs TV deal in Lithuania

MUMBAI: WWE and Baltijos TV (BTV) have announced a television distribution deal that will bring WWE?s flagship weekly television programme, WWE Raw, to Lithuania.

Under this new agreement, a one-hour international version of WWE Raw will be available immediately in one million Lithuanian households every Friday. The WWE Raw franchise mixes in-ring action and compelling storylines featuring WWE Superstars like John Cena, CM Punk and The Miz that have become global icons.

In the US, WWE Raw is the longest running weekly episodic programme and is consistently among the top five most-watched, regularly scheduled entertainment programmes on cable television.

BTV CEO Liutauras Elkimavicius said, "This new agreement with BTV significantly bolsters WWE?s presence across the Baltic region,? said senior vice president & managing director of WWE International, Dominic Hayes. ?WWE Raw airing on a free-to-air network enables WWE to expand our brand and build strong business relationships throughout Lithuania.?