MUMBAI: Warner Bros. has installed a renovated screening room at the US Ambassador’s Residence in Paris. The studio installed a digital screening room complete with 3D technology at the residence of current American ambassador to Paris Charles Rivkin.
“The French film industry has always been considered the gold standard,” Warner Bros. chairman and CEO Barry Meyer has been quoted to have said while on a visit to Paris to inaugurate the renovated screening room.
“One of the reasons we did this was to help to cement our long relationship with France. It’s not only a gift to the Ambassador and to the U.S. government, but it’s a gift to the French film industry as well,” he added.
The screening room is located in a former ballroom that is said to have hosted both dances and film screenings when it was a German Officers Club during World War II. After the war, the building was leased to the British Royal Air Force Club then to the United States Government who bought it in 1948 and moved the Ambassador’s residence there in 1966.
Today, the room boasts a state-of-the-art digital projector, custom-made speakers and a screen with built-in 3D technology. Curtain liners were also installed to block out light during daytime screenings. The Ambassador and his team hope the screening room will become a constructive tool to facilitate their public diplomacy efforts in France.
The Embassy plans to sponsor film series focusing on important themes and invite audiences such as students and young leaders to discover the magic of the movies. First on the agenda is a series of election-themed documentaries ahead of the U.S. presidential race.