MUMBAI: Online travel agency portal Cleartrip.com has awarded its social media duties to digital marketing agency Webitude.

Before this, the site’s social media duties were handled by an in house team. The creative mandate for Clearptrip is handled by Publicis while OMD takes care of its media duties.

The digital mandate is currently handled by Goa-based Synapse.

Webitude will plans to launch a customer query redressal system using social networking platforms such as Facebook and Twitter. The social media campaign will also include a sampling opportunity for audiences.