MUMBAI: UTV Motion Pictures is set to release Paan Singh Tomar in the Gulf.

Paan Singh Tomar is made on a budget of Rs 45 million. UTV claims the movie has already collected Rs 90 million from India.

Said UTV Motion Pictures senior Vice President, International Distribution and Syndication Amrita Pandey, "For high concept movies that are not traditionally released overseas due to lack of a big star cast or content that is different from the mainstream, our strategy is to allow for word of mouth from India to spread and for audience demand to build, so that it becomes impossible for distributors and exhibitors to ignore our content.

This helps us get better distribution and showcasing for these movies overseas, and we have followed the same strategy in the past for some of our other path breaking content like A Wednesday and Welcome to Sajjanpur. Demand for Paan Singh Tomar has now reached a peak and it is just the right time for us to do an extensive release in the Gulf."