MUMBAI: Multiplex major PVR has launched a new four-screen multiplex at Treasure Bazaar Mall in Nanded, Maharashtra.

The multiplex, spread across an area of 47,988 sq ft has capacity of 1,004 seats. It is divided into three categories -- Silver, Gold and Platinum.

The company has kept the ticket price from Rs 50 – Rs 100.

PVR chairman and MD Ajay Bijli said, "We are pleased to announce the launch of PVR Talkies in Nanded. This is our third PVR talkies in Maharashtra after having opened in the cities of Latur and Aurangabad.

“The launch has been planned keeping in mind the growing needs of the discerning audience in tier II & III cities for a quality cinema viewing experience. We have a target of operating 500 screens by the end of 2014 and of this around 100 screens would be set up in smaller towns and cities."

PVR Talkies now has presence in four cities including Vadodara, Latur and Aurangabad.

With this launch PVR now has 166 screens in 38 cinemas in 22 cities across India.