Geo TV and Carlton Sports to broadcast IPL in Pak, Sri Lanka

MUMBAI: Sporty Solutionz, the Delhi-based sports rights management company, has signed up Geo TV and Carlton Sports as official broadcast partners for the Indian Premier League in Pakistan and Sri Lanka respectively.

Sporty Solutionz had acquired IPL broadcast sub-licensing rights for the two territories from Multi Screen Media, the official broadcast rights holder of the tournament in Indian subcontinent.

The company has earlier successfully acquired the worldwide rights to market and license the Bangladesh Premier League in the event?s opening season. It also plans to invest into various other sports properties besides cricket.