MUMBAI: Prayag Group, with diverse interests in infrastructure, hospitality and film production, has announced the launch of its dream venture named Prayag Film City. This film making studio has been endorsed by Shah Rukh Khan.

Prayag Film City will be a mega-sized integrated film city complex and a one-stop entertainment destination to be opened to the public in two phases at Chandrakona, West Midnapore, 165 km from Kolkata.

Designed by eminent art director Nitish Roy, the opening of the phase I of the flm city is slated for 15 April, a day after the Bengali new year on 14 April.

Said Prayag Group managing director Avik Bagchi, "The Indian Film Industry which is regarded as one of the largest of its kind in the world is poised for more growth, it is eminent that significant infrastructural overhaul is the need of the hour to sustain rapid development of the industry. This mega project comes up just at this juncture when the entire film industry looks up to better facilities, comfort and convenience in order to create and showcase more quality products worldwide."

Averred Shah Rukh Khan, "I belong to the industry and projects like this build its future; so I’m very happy to be the ambassador for Prayag Film City."