MUMBAI: US kids broadcaster Nickelodeon has announced three new series pick-ups for Nickmom the prime-time, ad-supported TV comedy block and convergent web site designed specifically for moms. The three new series for television, The Judi and Kate Show (working title), Parental Discretion with Stefanie Wilder Taylor (working title) and What Carol Brady Thinks (working title) will join the previously announced stand-up comedy series, NickMom Night Out (26 episodes). The Nickmom block will feature a mix of original long- and short-form programming, including talk shows, stand-up and sketch comedy, hidden camera and more.
Nickmom senior VP Bronwen O‘Keefe said, "Nickelodeon has built a strong relationship with moms over the years, and we see a great opportunity to serve them with content just for them with NickMom. The pick-ups of ‘The Judi and Kate Show‘, ‘Parental Discretion with Stefanie Wilder Taylor‘ and ‘What Carol Brady Thinks‘ underscore our strategy to create original content on air, online and for mobile that will tap into the unique humor that mom‘s understand."
The Judi & Kate Show is about two mom video bloggers from St. Louis. It is neing positioned as a show within a show, which goes inside their world for their unique take on motherhood. ‘Parental Discretion with Stefanie Wilder Taylor‘ blends studio elements, interviews, video commentary, monologues and panel discussions with field pieces including hidden camera, mom on the street and sketch comedy. Each episode explores a different element of parenting, all through the eyes of author and comedienne Stefanie Wilder Taylor. ‘What Carol Brady Thinks‘ allows viewers go inside the mind of mom Carol Brady.
Nickelodeon had previously announced ‘NickMom Night Out‘ a stand-up comedy series that takes mom out for a night at the comedy club from the comfort of her own couch. Featured comedians include Judy Gold, Corey Kahaney, B Phlat and Dena Blizzard, all offering their humorous takes on the joy and pain of parenting.
The NickMom nightly TV block, launching this year on Nick Jr, will feature a mix of original long- and short-form programming, including talk shows, stand-up and sketch comedy, hidden camera and more. Nickmom.com blog debuted last November and currently features editorial franchises, photos and video.
Throughout this year, the site will evolve into a mom-focussed humour site complete with more editorial, photos, videos, gaming and community, becoming a fully integrated site timed to the TV launch.
