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Mumbai: Blue Digital Media, a 30 month old digital marketing company commences the incubation centre for new startup to nurture the young talent. In the last 2 years, Blue Digital has worked with lot of startups and found one thing in common that all of them require long-term sustainability model to grow the business idea organically. Every business idea wants to replicate the ?Kolavari Di? syndrome in the social/physical space but it won?t happen with most of them. Our plan is to help start ups in business plan, choose right marketing strategy, providing resources to grow and stand on their own. The team will be conducting entrepreneurship sessions in association with top business management institutes in the country. Recently, they have started an Internship in entrepreneurship that no digital player is offering for which Blue Digital has got a tremendous response.
The company?s co-founder Gaurav Singhal started the company with a thought to provide low cost Digital Marketing services to SME?s and startups. Today the company serves to lot of offshore Digital marketing agencies based out of US and Australia and recently completed some Digital Marketing campaigns for big names in India like NEC, Pearl Academy of Fashion, Indo Asia Tours, IIFP, Geojit BNP Paribas. Blue Digital Media now focuses on IT and Education categories as the company believe that the two verticals are very competitive which requires major redefining.
Since its inception in 2009, Blue Digital Media has worked with different set of SME?s. The company now has in depth capabilities to understand its client?s targets viz-a-viz internet eyeball share, geographic segregation & profiling, The company?s methodology of investing client?s fund in sustainable Digital Growth plan rather than exhausting funds in one go and sudden spike in traffic, makes Blue Digital a leading digital marketing company in a very short span of time.
Blue Digital Media announced the launch of www.IMStylish.in five months ago in the e-commerce domain. Today the site offers over 5000 products with an array of options to choose from in Fashion Accessories and Home D?cor. In the next 6 months, the e-commerce portal plans to expand its range of product option by adding 15000 more products for its patron base. Its aim is to be a preferred destination in accessories and home d?cor segment. The team at IMStylish has either partnered with brands directly or through well known manufactures that allows them to offer quality products with a wide range of product to its customers.
Talking about funding and expansion plans, Gaurav Singhal, Co-Founder of Blue Digital says, ?We believe that innovation to any business is the key and we looking for new partners who also think the same. Fresh funds so generated will be utilized to create innovative Digital properties & products in near future that will achieve scalability. We have already started receiving applications from candidates from top management institutions like IIM?s, Birla Institute, FORE, etc. for the incubation centre.?
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