YRF in 3-film deal with South Africa's Avalon Group

Starts 3rd October

Vanita Keswani

Madison Media Sigma

Poulomi Roy

Joy Personal Care

Hema Malik

IPG Mediabrands

Anita Kotwani

Dentsu Media

Archana Aggarwal

Ex-Airtel

Anjali Madan

Mondelez India

Anupriya Acharya

Publicis Groupe

Suhasini Haidar

The Hindu

Sheran Mehra

Tata Digital

Rathi Gangappa

Starcom India

Mayanti Langer Binny

Sports Prensented

Swati Rathi

Godrej Appliances

Anisha Iyer

OMD India

YRF in 3-film deal with South Africa's Avalon Group

YRF

MUMBAI: South Africa’s oldest and largest independent cinema exhibition and entertainment company, Avalon Group, has signed a three-film slate deal with Yash Raj Films.

Both Avalon CEO AB Moosa and Avtar Panesar, head of the international distribution arm of YRF, said the films will feature Bollywood star power.

Moosa said the movie slate will be blockbusters. "We are having Salman Khan in the first release, Shah Rukh Khan in the second and Aamir Khan in the third," he added.

The treaty enables productions from both territories to qualify for the incentives available in each country for homegrown content producers. It is designed to enable collaborations between producers from both countries.

“The slate agreement with Avalon was concluded at the right time when South Africa strengthens their relations with Ireland," commented Panesar.

As far as the treaty with Ireland is concerned, South Africa has attracted recent international productions as Chronicle, Safe House and Dredd. It already has similar arrangements with Canada, Germany, Italy, the UK, France, Australia and New Zealand.

Signing the treaty on Sunday were South Africa‘s minister of arts and culture Paul Mashatile and Irish arts minister Jimmy Deenihan.