MUMBAI: This year at Cannes Lions Festival of Creativity, which kicks off on 17 June, creative agency Lowe Lintas will present ‘Global India‘ - a seminar dedicated to Indian creativity and its influence globally. This will be a first at the global ad fest.
Lowe Lintas India chairman and chief creative officer R Balki will be joined on stage by Oscar nominated director, actor, producer and new media entrepreneur, Shehkar Kapur. The two will be interviewed on stage by the editor of Wired Magazine while Inter Public Group (IPG) chairman and CEO Michael Roth will introduce the seminar. IPG is the parent company to Lowe and Partners.
Lowe and Partners global CEO Michael Wall said, "At Lowe and Partners we pride ourselves on our strong capability in emerging markets. We have great, talented leaders like Balki, who manage to successfully meet the challenges presented by the globalisation of India, while preserving the local culture. We can look forward to a thought provoking seminar from Balki and Shekhar at Cannes Lions, the first time the festival has dedicated a session to India. This seminar isn‘t just for the Indian Cannes delegates to attend, India‘s future will play a large role in our industry‘s future and should be of interest to all delegates."
Balki and Kapoor will be sharing their thoughts on a variety of topics like the creative heritage of India, the future of India on a world stage, Indian advertising, India in the digital age and the film and entertainment industry- and discuss their views on the impact of the nation around the world.
Balki commented, "We are excited to bring India to Cannes Lions for the first time and to have Shekhar join us. He has been, of course, a leading Indian creative force, with a world profile, for some years now and is set to inspire the gathered creatives from all over the world, who attend the event. Cannes Lions is really the only truly global festival that celebrates our industry and looks to its future and India is at the forefront of that future. We plan to bring all the diversity, colour, creativity and passion that is modern India, on stage with us."
Kapur added, "I am happy for the opportunity to be on the same platform with creative leaders like Balki and Lowe and Partners and look forward to a great, in depth discussion. Social Media is a new force that is asking us to redefine Advertising‘s role in society - we have great challenges, but huge opportunities available to us too, by working within communities."
