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MUMBAI: AXN, Asia?s home of thrilling entertainment, has premiered its latest original production, Cyril?s Family Vacation: Hawaii Edition, to top ratings in its timeslot across English general entertainment channels in Southeast Asia. [1] Viewership was particularly strong in Malaysia where it was the highest rated program across all English language channels on Astro among PMEB[2] audiences in its timeslot.
Cyril?s Family Vacation: Hawaii Edition is a six-part magic series that was shot on location in Hawaii featuring Japan?s favourite magician and one of the world?s most illustrious illusionists, Cyril. He stars as different members of his ?family? including Grandma Magi, Uncle Richard and Cousin Tiny on a hilarious and magic-filled vacation in Oahu, Hawaii. Hidden cameras pick up on the action as Cyril?s ?family members? amaze unsuspecting holiday makers with their spontaneous magic tricks. The new series follows AXN?s 2009 original production Cyril: Simply Magic, which was seen by more than 11 million viewers across Asia and was also the top rated program in Singapore, Malaysia and Taiwan.
"With the success of Cyril?s Family Vacation: Hawaii Edition, AXN has proven once again that magic is a winning formula with universal appeal. We are proud to have grown our partnership with a world class talent such as Cyril, to thrill AXN audiences once more in our second collaboration. We expect Cyril?s Family Vacation: Hawaii Edition to continue to awe and inspire audiences across Asia on AXN." said Mr Ricky Ow, Executive Vice President and General Manager, Networks, Asia, Sony Pictures Television.
The strong premiere of Cyril?s Family Vacation: Hawaii Edition comes off the back of AXN?s publicity tour which took Cyril to key cities across the region including Singapore, Kuala Lumpur, Jakarta, Manila and Mumbai. During the tour Cyril met the local media, AXN?s partners and clients, as well as lucky subscribers of the channel who won the opportunity through a viewers? contest. Not only did attendees of these AXN events get a sneak preview of Cyril?s Family Vacation: Hawaii Edition, they were wowed by the up-close-and-personal interaction with Cyril and his live magic performances, including as Grandma Magi levitating 9 metres above ground in front of the Pavilion shopping mall in Kuala Lumpur, seen by thousands of shoppers and was widely reported in the news.
Cyril?s Family Vacation: Hawaii Edition is an original production from Sony Pictures Television Networks, Asia, Sony Pictures Entertainment Japan?s AXN Mystery, Charis Entertainment and Focus Group Limited.
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