MUMBAI: Digital media solutions IMImobile has powered the launch of Sky News Arabia iPad app that was developed in conjunction with Sky News Arabia‘s content management and editorial teams.

The bespoke app, which launched on 3 May, delivers Arabic-language breaking news videos and articles by geographical region or category.

The custom built tablet interface displays a rotating photo wall carousel, allowing users to select live-streaming news videos in a 3D environment. News stories are automatically uploaded to the app via an open API to ensure users have seamless access on the move to breaking news as it happens.

"IMImobile had an exciting vision for the app that revealed not only a deep understanding of the rapidly changing media landscape in the Middle East and North Africa but also our business objectives," said Sky News Arabia Head of Digital Strategy Thair Soukar.

"We delivered against these expectations both on time and under budget. Our approach to app development has given the team at Sky News Arabia confidence in our ability to deliver and has subsequently engaged us to provide its forthcoming Android tablet products," said IMImobile Commercial Director, Brands and Media Steve Godman.