MUMBAI: NDS will provide an advanced user interface for Astro, Malaysia’s largest pay-TV operator, to support the launch of an enhanced video on demand (VOD) service as part of the Astro B.yond platform.

The enhanced user interface enables subscribers to easily order VOD services without having to contact the customer service centre. This solution greatly enhances the Astro VOD service, including through their pure IPTV service.

Acknowledging the demand for their on-demand service and the increasing penetration of broadband in Malaysia, Astro has chosen to upgrade their VOD service to enable advanced functionality, including the ability to purchase previously broadcast programmes, a whole series, or access subscription-based VOD services through a more advanced and user-friendly user interface.

Astro Chief Innovation Officer Brian Lenz commented: “We pride ourselves on providing innovative services and quality content to our subscribers and this deployment combines the two by enabling our subscribers to easily access, purchase and enjoy our on-demand content library.” He added “NDS has supported us in a number of deployments to enhance our platform and we value their ongoing commitment to enriching our service.”

NDS SVP and GM Asia Pacific Sue Taylor added, “The Astro platform is one of the most advanced in Asia and this development will enhance their on-demand offering to support increased ARPU from subscribers. As an innovator in the market, Astro strive to provide their subscribers with advanced services that will enhance their experience and we are proud to be their technology partner of choice.”