MUMBAI: Digital Direct Broadcast (DDB) Foundation, a conglomerate of seven technology entities from across the world, has introduced a digital entertainment platform – ‘Direct Digital Broadcast’ (DDB).

The companies involved are semiconductor company STMicroelectronics, software and application maker Irdeto, cloud computing brand Nivio, audio-video technology company Faroudja, Sound technology company Strata, DTH service provider Videocon d2h and Phillips.

The DDB Research Foundation also announced that Bollywood actor Priyanka Chopra is the brand ambassador for the DDB technology platform across the Indian subcontinent.

The platform brings in features like ‘Cloud Computing’ which allows sharing of files, pictures or songs over the air, ‘2D to 3D Conversion’ which converts usual 2D images to life-like 3D images along with ‘Direct Satellite Reception’ which eliminates the need of a set-top box to the Indian television screens.

Enabling the televisions of today to compete against smartphones and tablets, the DDB platform will empower them to perform multiple functions on one single platform.

In today’s world where technology is on one’s fingertips, the DDB Technology brings in avant-garde features like ‘Internet Browsing’ featuring Facebook, Twitter, Google, Skype, Yahoo and other applications; ‘Over the Air Software Upgrades’ for updated technology; a ‘450 MHz Dual Core Processor’ integrated with 14 Bit Processor capable of creating a 4 Trillion Colour bandwidth along with ‘Motion Enhancement and Motion Correction (MEMC)’ capabilities; the HDMI-CEC
enabled DDB Platform devices will come loaded with a 10 Band Graphic Equalizer, Faroudja Audio-Video Optimised and Strata Certified Audio, for a better audio-video experience.

Envisioned as a platform to enhance available entertainment options for the masses, the DDB platform while setting global standards in Home Entertainment experiences will also eliminate the need of multiple devices across various platforms.