MUMBAI: TransGaming, a video game portability technology provider, has revealed that it has signed an agreement to deliver GameTree TV to an undisclosed IPTV service provider based in Asia.

The service provider claims that GameTree TV, a premier on-demand video games platform for Smart TV, dominates a market of some eight million households in the burgeoning Asia Pacific marketplace.

The details of this agreement will be announced within the next 90 days. GameTree TV is scheduled to tentatively launch with the IPTV service provider by the fall of 2012.

TransGaming now has a series of plays in the Indo-Pacific/Asia Pacific Regions in order to exploit this massive growth opportunity.

"TransGaming continues to sign new service provider deals across the world which is a demonstration of the world-class high quality and compelling games solution we have created with GameTree TV," commented TransGaming CEO & President Vikas Gupta. "The Asia-Pacific marketplace is going to outpace the rest of the world in terms of IPTV adoption and TransGaming is at the forefront. We expect to bring this solution to market and then work with other industry leaders until we stand as the dominant content provider to operators throughout the region."

The opportunity for future growth is tremendous as the Asia-Pacific region is expected to lead the world in IPTV subscriber growth. The market is expected to reach 550 million subscribers by 2017, according to an April 2012 research report by Global Industry Analysts.