MUMBAI: Accentium Web has announced the acquisition of SitaGita.com’s parent company, SitaGita Com.

SitaGita.com is online content and community market for women. Accentium Web is an internet company in India that also runs website like Taaza.com, iShopper.com, SecondShaadi.com and StudyNation.com.

Accentium director Vivek Pahwa said, “There is a strong demand for women audience advertising inventory online in India and this is why we chose to acquire the site. The site currently gets 800,000 unique visitors per month and this will add to the overall user reach for Accentium. We also expect the pageviews of the site to triple post the launch of the new version.”

The deal was completed in April but it has just been announced, along with a site relaunch.

The revamped SitaGita.com has enhanced community features including a completely revamped forum, blogs and user profile section.

Accentium is confident that with current roll out plans for new content verticals and growth in existing verticals, it can easily breach into the top 50 online groups by reach by the end of the calendar year.