MUMBAI: Logicserve Group, an online marketing company, has announced the launch of its online price comparison website CompareRaja.com.

The company feels that as the eCommerce industry is growing, value-added services like CompareRaja.com empower online shoppers to make an informed buying decision.

The new website will allow online shoppers to evaluate the best online prices and provide other valuable information for electronics, perfumes, watches and books being sold by retailer websites.

Online shoppers can also ask for recommendations from friends/ family through their social network. CompareRaja also provides coupon codes which give access to discounts and deals for further convenience in savings.

Logicserve Group founder and CEO Rohit Chugh said, "eCommerce is here to stay in India, for it serves a real need. Consumers living in metros shop online because of the convenience factor and unavailability of certain products in the offline world. While consumers in tier II and III cities shop online due to unavailability and the aspirational value they long to achieve. Going forward value-added services like comparison websites will be responsible for organic growth in the Indian eCommerce story and provide benefits to both, consumers and retailers, alike. With CompareRaja, we aim to bring the consumers and retailers on the same platform for increased adoption of online shopping."

Logicserve Group co-founder and CEO (India) Prasad Shejale added, "The differentiating factor with CompareRaja.com is our robust technology platform which is one of the most critical requirements of a successful price comparison website. Our complex algorithms help serve up the best prices to make online shopping convenient. The unique feature ‘CompareRaja Genie‘ has been developed keeping in mind the online buying cycle where comparison features at the early stages to help vendors increase their conversions from buying cart to actual buy."