MUMBAI: Indian film and entertainment services company, Reliance MediaWorks, has joined Digital Domain Media Group‘s (DDMG) 3D technology licensing programme to leverage processes patented by DDMG to provide stereo 3D conversion services to feature films.

Reliance MediaWorks, also Digital Domain‘s preferred visual effects production partner in London and Mumbai, joins Prime Focus World and Samsung Electronics, who have also licensed DDMG‘s 3D technology for 2D-3D conversion services and consumer electronics respectively.

Through its wholly owned subsidiary, the Digital Domain Stereo Group, DDMG owns the six U.S. patents that represent the original commercially feasible computerised process for converting 2-dimensional filmed imagery into 3-dimensional stereoscopic imagery.

"We have made clear our view that, while down-line technologies are certainly important, the current 3D feature film businesses is principally dependent on image capture and image creation, either the proprietary technology of native 3D camera pioneers, such as the Cameron Pace Group, or the 3D stereoscopic conversion pioneers of In-Three/Digital Domain," commented Digital Domain Media Group chairman and CEO John Textor.

"We continue to be pleased with our new licensing efforts as important global companies, such as Samsung and Reliance, recognize the value of our invention. We look forward to an increasing financial participation in the growing 3D industry that we helped to create."