MUMBAI: Vdopia, a digital advertising and video monetisation player, has appointed Preetesh Chouhan as its VP and sales head for Asia Pacific (APAC) region.

His last stint was at Sify Technologies as national head - ad sales.

At Vdopia, he aims at establishing its footprints in South East Asia and drive the overall growth through organic and inorganic actions.

Vdopia co-founder and business head Srikant Kalkani said, "We are glad to have Mr. Preetesh Chouhan on board. Vdopia foresees immense growth of its ad network across the APAC market with his joining. With tremendously growing Digital advertising space, Vdopia aims at delivering the best of industry products with a team of experts who can streamline the digital video advertising strategies for our customers and help them capitalise the growth."

Chouhan added, "Mobile video advertising is still at a very nascent stage, and with the growing penetration of mobile devices and data usage, the growth opportunities are immense. Markets such as India, SEA and Middle East are set for an aggressive growth from both ‘online‘ and ‘mobile‘ platforms. Vdopia has been rightly placed as a key market leader and initiator in this field and can very easily lead the growth path through its product and market strategies. We‘re looking to hit the market with very key strategic and niche products and create a long and profitable value chain for ourselves."

Chouhan brings in around 15 years of experience in consumer internet and digital media businesses. Prior to joining Sify, he had also worked with AOL LLC, AOL Time Warner, Indya.com and Indiainfo.com.