MUMBAI: Real Estate Company Mantri Developers has tied up with mobile advertising solutions company TELiBrahma to offer ‘augmented reality App‘ on mobile phones for potential home buyers.

The app will give a 3D view of real estate properties for a closer experience. The prospective home buyers have to download the app, scan the Mantri DSK Pinnacle ads published in newspapers, using their mobile phones or tablet devices. Subsequently, the app will take the user on a 3D tour and provide a "panoramic" view of the interiors along with a virtual walk through of the property.

By leveraging augmented reality TELiBrahma unites the physical and virtual worlds to deliver a "unique" and "interactive" digital experience to consumers facilitating them to know about the project.

Mantri Developers director-marketing Snehal Mantri said, "It is a matter of pride for us to be the pioneer in the real estate industry to launch this highly innovative and digitally engaging application. It will help the perspective customers to make a satisfactory buying decision. This promotional campaign is a reflection of Mantri Developer‘s inventive marketing approach."

TELiBrahma CEO and founder Narasimha Suresh added, "Experiencing Augmented Reality in real estate will definitely help consumers take a step further in their buying decisions. We hope to see other industries introduce this concept to their consumers thereby provide a unique and wholesome experience of the product or the project."