MUMBAI: Leading telecommunications Bharti Airtel has launched ‘my airtel‘ app for Airtel customers in India which will allow Airtel customers to avail of services like recharge accounts, make payment, activate deactivate any service, raise requests-complaints amongst others.

Additionally, Airtel digital TV customers can also order movies and games, without any assistance from the customer care.

Bharti Airtel President-Consumer Business K Srinivas said, "Data consumption in India has seen a sharp uptake. Today, Indian customers are increasingly accessing online content through cool apps as opposed to the conventional route of logging through browsers. In tune with these changes, we are pleased to launch our intuitive ‘my airtel‘ app that has been designed to empower our customers and help them manage all their airtel services, effortlessly. The app comes with a smart layer of intelligence that will allow our customers to discover, access and self-manage a slew of services."

The usual download charges depending on the subscriber data connection will apply for downloading the application as well as accessing the application. For non-airtel internet users, there will also be one time SMS charge for authentication to their respective telecom operators.