MUMBAI: Zee Telugu has strengthened its presence in the US market. Already available in the Over The Top (OTT) platform, the broadcaster has just launched on leading US pay-TV platform Dish.

"There are more than 15 million patrons to Zee Telugu across the globe. Dish dominates the South Asian market in the U.S., and we are thrilled to have the opportunity to bring Telugu content to an even wider audience," said Asia TV USA CEO Suresh Bala.

Zee Telugu will be available on channel 592 in Dish‘s Telugu Pack for $34.99 per month.

"We are pleased to add a premiere South Asian channel like Zee Telugu for our customers interested in Telugu-language programming," said Chris Dish‘s vice president of International Programming Kuelling.

"Dish is a leader in delivering TV channels from across India to those in the U.S. seeking news, sports and entertainment from their home country. The addition of these channels shows our continued commitment to serve the South Asian community."

With content ranging from gripping dramas and timely news bulletins to engaging reality shows and chart-topping music, Zee Telugu offers a variety of Telugu-language programming including Radha Kalyanam, Punarvivaham, Mahadevi and Pournami.