MUMBAI: Wipro Technologies, the global information technology, consulting and outsourcing business of Wipro, has launched Wipro Accelerate, a prepaid broadband solution that enables cable system operators to reduce or eliminate cost and credit obstacles, and expand broadband services to unserved or underserved markets in the United States.

An end-to-end service, Wipro Accelerate will enable operators to deploy prepaid packages without incurring heavy capital and operational expenses towards new billing or product-support platform development, and facilitate a positive return on investment for cable operators, even at low price points, Wipro said.

Wipro Accelerate seamlessly allows the cost-effective launch of prepaid packages that can increase market penetration and address regulatory issues, including the Federal Communications Commission‘s "Connect to Compete" program.

Using the cloud-based hosted solution, operators can offer products that are specifically designed to meet the needs of prepaid subscribers, and also avoid cannibalising existing broadband deployment.

"The new challenge for the cable industry has been to drive penetration to the 30 per cent of households that are yet to adopt broadband," said Wipro‘s Global Media and Telecommunications Strategic Business Unit Stephen Snyder Global Head Business Innovation.

"Wipro Accelerate uses industry-leading expertise, field-proven solutions along with a competitive pricing model to enable operators to expand the addressable market."

"At a time when broadband is seeing migration to usage-based models, prepaid packages offer the industry new opportunities to study customer behavior and attitudes, and create packages that are aligned to specific needs," said Snyder.

"In addition to opening up new market segments, we believe Wipro Accelerate can provide a unique platform for experimentation regarding broadband pricing and packaging, as well as a vehicle for educating subscribers regarding the cost-per-Megabyte of broadband service."