MUMBAI: Discovery Kids, the new 24-hour kids channel, has expanded its direct-to-home (DTH) reach following an agreement with Tata Sky with immediate effect.
The kid‘s channel, which is part of One Alliance bouquet, is already available on DTH services like Dish TV and Videocon d2h. Discovery Kids is available on channel no. 617 on Tata Sky.
Discovery Kids covers a variety of programming ranging from iconic global content to multiple India-themed series. Its programming formats include highest-quality animation and engaging live action series under multiple genres such as adventure, mythology, nature, history and science.
The channels programming slate features fun, enriching and entertaining programmes such as Papyrus, Sally Bollywood, Howzatt, The Legend of Enyo and Wild Kratts.
Discovery Networks Asia-Pacific SVP and GM - South Asia Rahul Johri said, "Discovery Kids has ushered in a new wave in kids‘ entertainment in India - one which will have kids engaged and their parents satisfied. The encouraging response has reiterated our commitment to offer enhanced value to the viewers, affiliates and advertisers alike."
Tata Sky Chief Content and Business Development Officer Nicola Bamford added, "We are happy to partner with MSMD and enlarge the Discovery portfolio brand in India with its latest addition. Both brands deliver on the brand promise to provide a broad range of quality programming across every genre keeping in mind every member of the family. With the launch of Discovery Kids, we have further strengthened the learning based entertainment push amongst our younger audiences. We are certain the informative and entertainment quotient provided by Discovery Kids would be a perfect blend to keep children entertained in the comfort of their homes."
MSM Discovery President Rajesh Kaul said, "Discovery Kids is present on most of MSOs and DTH platforms since the time of the launch of the channel. Inclusion of Discovery Kids on Tata Sky is a perfect fit as both the brands carry the common trait of high quality content offerings to their end consumers. The channel adds further variety to the multifaceted bouquet of Tata Sky."
