MUMBAI: Social media website Facebook said that it is giving access to mobile app developers for their apps to be promoted within the Try These Games box right in the middle of the mobile News Feed.

One of the possible reasons for beta partners seeing expansion reach with their mobile app ads may be that these ads were not targeted as other Facebook ad products.

Usually on Facebook, advertisers may include the users‘ interests as a targeting parameter. In case of mobile app ads, developers have to use broader targeting options like region, age, gender and mobile operating system. Facebook though has indicated that new targeting parameters may eventually be made available.
 
The social networking website conceded that it will continue to make updates that improve the user experience and the performance of mobile app install ads.