Care World launches new show 'Maa'

Starts 3rd October

Vanita Keswani

Madison Media Sigma

Poulomi Roy

Joy Personal Care

Hema Malik

IPG Mediabrands

Anita Kotwani

Dentsu Media

Archana Aggarwal

Ex-Airtel

Anjali Madan

Mondelez India

Anupriya Acharya

Publicis Groupe

Suhasini Haidar

The Hindu

Sheran Mehra

Tata Digital

Rathi Gangappa

Starcom India

Mayanti Langer Binny

Sports Prensented

Swati Rathi

Godrej Appliances

Anisha Iyer

OMD India

Submitted by ITV Production on Oct 20, 2012

MUMBAI: Motherhood reveals a unique and unspoken side of every woman because with the birth of a baby, she enters into a new phase of life. This joyful experience of motherhood is full of changes, challenges, transformations and sometimes complications too.Focusing on this side of motherhood, Care World TV has launched a show titled Maa: A New Phase of Life on 18th Oct. The show consists of 20 episodes featuring different stages of pre and post pregnancy.

‘Maa: A New Phase of Life‘ revolves around the topics such as regaining shape, lactation, mood swings and takes on serious problems such as thyroid, hemorrhoids, stretch marks and many more. It focuses on all the complications with a very sensitive approach and deals with the psychological and physiological changes that a mother has to face during pregnancy and post delivery. The show provides guidelines to cope with psychological issues related to motherhood. It intends to increase understanding between couples, provide directions to deal with feelings of stress, lack of confidence, depression, being new parents, etc. It is a host to an array of world renowned gynecologists, pediatricians, dieticians, physiotherapists and many more specialists.

Talking about its newly launched show Mr. Ajit Gupta, Managing Director, Care World TV said "Our audience knows a lot about the link between a pregnant woman‘s health and her baby‘s development once it is born. But there is limited understanding about prenatal and postnatal behavior of a woman, her mood swings and strong emotional reactions. The hard-to-explain bouts of sadness and the ‘feeling down‘ phases are noticed in almost 70 to 80 per cent of expectant and new mothers. Through this show, we are trying to help today‘s young mothers. Earlier, when there were joint families, mothers were attended to with great care, help and support of elders, but now it has become really difficult, especially for working mothers."

The show is created to educate & impart awareness amongst women who have just entered this different phase of life or will enter it in the future. Each episode is targeted towards certain complications and the experts‘ suggestions on the causes, symptoms and treatment of the same.

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