MUMBAI: Hungama Digital Media Entertainment has partnered with global mobile media buying platform Adsmobi Inc for mobile advertising to monetise all India inventory.
As a part of the partnership, Hungama India will monetise Adsmobi’s premium advertising traffic in India, bringing more brand advertisers to the mobile arena in India.
Adsmobi Co-Founder and MD Ramy Yared commented: “Adsmobi Inc generated increasing revenues and ties to advertisers in the Mobile Advertising industry of India, it is one of our core emerging markets. Therefore, we are pleased to be able to partner with Hungama Digital Media Entertainment on mobile advertising and we are certain this partnership will add value to India’s mobile ecosystem with Hungama’s strong foothold in the local media industry together with our strong strategic capabilities in mobile advertising.’
Hungama Digital Media Entertainment COO Consumer Business & Allied Services Siddhartha Roy said, “With 900 million mobile phone users and 108 million active mobile internet users, India has emerged as one of the largest mobile advertising destinations in the region. Mobile advertising has enticed brands and grown significantly in the last year. The boom in App economy has set the stage for driving next level of growth for mobile advertising in India along with economical smart phones and increased video consumption trends. Brands realize the potential of the medium and soon mobile marketing will be an essential part of the marketing mix plan.With our partnership with Adsmobi Inc, we will be able to provide the platform to enable agencies and brands to develop mobile rich campaigns.”
According to a recent research from Adsmobi Inc and mobile Squared, the rise in smart phones is encouraging a faster-than-expected adoption of mobile internet and app usage, and this is further cementing the mobile advertising opportunity. By the end of 2012, it is predicted that smartphones will account for 33 per cent of all active mobile devices throughout the Asia10 (Australia, China, India, Indonesia, Japan, Malaysia, Singapore, South Korea, Thailand and Vietnam) countries.
