MUMBAI: Global multi-screen video software company SeaChange International is presenting its next generation multi-screen software for optimising and monetising video services on TVs, tablets, smartphones, PCs and other devices at the TelcoTV 2012 conference in Las Vegas.
Demonstrated from the cloud at the show, SeaChange is featuring its Nitro subscriber experience, running on the Adrenalin multi-screen video platform, and the Infusion advanced advertising solution.
SeaChange CTO Steve Davi said, "SeaChange‘s flexible cloud-based software enables video service providers of all sizes to reach their subscribers across multiple screens. We‘ll show at TelcoTV that our solutions provide a range of advantages, including a unified subscriber experience on TV, tablet and other devices, as well as the means to fully promote cross-platform services and seamlessly integrate advertising."
SeaChange Adrenalin is a multi-screen video platform that enables video service providers to manage, monetize and deliver a seamless experience to subscribers across devices. Based on an open service-oriented architecture, this platform incorporates applications focused on business management, content management, recommendations, monitoring, and client publishers.
SeaChange Nitro is the next generation multi-screen user experience application that enables video service providers to provide a seamless presentation of linear and on-demand content across mobile, PC, tablet and TV screens. Nitro leverages HTML5 to give subscribers intuitive features and functionality to navigate and manage video content on any screen they choose, including catch-up TV, search, recommendations, bookmarking, TV listings and social media.
SeaChange Infusio is an advanced ad solution that represents the transformation of SeaChange‘s video ad technology into an enhanced monetisation platform that seamlessly unites television and internet ad operations. Infusion enables targeted, multi-screen ad insertion capabilities for pre-, mid- and post-rolls, overlays, banner ads, click-throughs, and companion ads.
Demonstrations will include ad insertion into linear and on-demand streams on multiple devices, as well as "second screen ad re-targeting" on tablets based on what‘s concurrently shown on TV.
