MUMBAI: Digital advertising and video monetisation player Vdopia has appointed Shivam Srivastava as director business development - APAC operations.

He is joining Vdopia from Zenith Optimedia where he was working as the associate vice president.

Vdopia VP and sales head for APAC Preetesh Chouhan said, "Vdopia has established itself as the fastest growing company in video advertising and now it‘s time to broaden our horizon and target emerging markets in SEA and MENA."

Srivastava said, "These are exciting times for digital advertising, and I see Mobile and Video playing an important role in its growth. Video is going to create its own ecosystem in the digital space, whereas mobile will hit the tipping point because of its sheer numbers and targeting capabilities. 2013 is the year of the mobile, and I am very excited to be part of both these ecosystems. Also coming from an agency background, I am well aware of the agency and client‘s objectives and will try and align our products portfolio‘s with the client‘s requirement."

Srivastava has earlier worked with digital brands like Times of India and Sify He brings on board experience of Sales and Marketing with significant exposure to different markets geographically.