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New Delhi: Zee News today announced adoption of a new philosophy ? ?Jitegi Aapki Soch? ? as ?Thought? kicks off action and action helps in achieving goals.
?Jitegi Aapki Soch? is a daily contest launched by Zee News which aims to give voice to views of citizen?s on various issues and bring it to the national platform thereby aiming to empower our viewers and their thoughts. The overwhelming response to the Campaign from the viewers has brought to light the latent demand by viewers across the country.
Supporting this reality is Sanjay Aggarwal, Business Head, Cornershop saying, "The number of responses that we (at Short code 57575) received, when Zee News asked the question "Should Team Anna contest elections?" were over 5 lakh within 24 hours. According to our data, till date it is the highest number of responses received for a single question for a single broadcaster over a similar time-period."
Under this 30 days contest ?Jitegi Aapki Soch? everyday a question is flashed on the TV screen with 4 options and the viewers are requested to send in their responses through an sms. Usually the questions are either factual or convergent, and two lucky winners are rewarded with one Gold coin and a Silver coin daily. The names of winners are announced during the mid-night bulletin. Most participants are happy to voice their opinion and it shows.
?This initiative from Zee News is really helping to sense and form Public Opinion about various current issues. Participation of the people and their verdict sends a strong message to everybody and illuminates us with what the majority of the society thinks,? said Vinita Nautiyal, a Gold Winner of ?Jitegi Aapki Soch? and a resident of Indirapuram, Ghaziabad.
Similar thoughts were shared by, Dr Sachin Joshi from Maharashtra, another Gold Winner said, ?This kind of polls makes the relation very interactive between the broadcaster and the viewer. Making the result public shows the pulse of the society which is very important for a democratic country.?
Mr. Rohit Kumar, Marketing Head, Zee News says, ?The idea behind thoughtful questioning based campaign is connecting viewers with issues as well with the brand philosophy, increasing awareness, encouraging the imaginative thought process, and generally helping viewers explore deeper levels of knowing, thinking, and understanding of any event and happening or issues. Through this activity we are ensuring to involve people in nation building process for a healthy democracy?.
In the era of complex media when everyone is trying to be different, it is the ?Thought? that differentiates products/services from each other.
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