CNBC TV18 is back with the brand new season of lessons in marketing excellence

Mumbai: L.I.M.E is back in an all new avataar. In its 4th season it is touted to be better, stronger and more challenging. The benchmark initiative by HUL and CNBC TV18 is an initiative to seek out the best perspective, the brightest minds in the business. It offers the much needed platform to MBA students from leading B schools in India to assess their marketing skills and knowledge in real world.

It is a quest to find out the real gems of India?s future leaders and how they will rise above the challenges of various brands, whether or not they stand ready for the next quantum leap in building brands and businesses. For the first time this year, reputed international management institutes will also compete along with their Indian counterparts.

Catch the curtain raiser episode on Saturday, November 10th, 7:00 pm and Sunday, November 11th, 2:00 pm only on CNBC TV18