MUMBAI: Reliance Communications, the global mobile content rights holder for ICC events, has invited partners to distribute the ICC mobile rights and content to various telecom service providers and content aggregators across the world for ICC Women World Cup 2013 to be held in India and ICC Champions Trophy 2013 to be held in England & Wales.

The prospective partners who choose to obtain VAS content rights from Reliance Communications are expected to have an excellent track record in generating revenue from mobile content and as such should present proposals with revenue business models for the partnership.

The period of this partnership would be for one month from the date of the commencement of each event in 2013 covering prior and post duration of each tournament.

Commenting on this partnership, Reliance Communication SVP and Head VAS Kunal Ramteke said, “We at Reliance understand the passion for Cricket that binds cricket enthusiasts across the globe and would like to enhance our customers’ experience through exclusive mobile content ranging from high quality video clips of the matches, wallpapers, themes, live audio commentary, score updates, animations, ringtones, CRBT, mobile quiz contest and predictions amongst others.

He further added, “We would like to invite our prospective partners to exploit the exclusive sport content available over the mobile channel in multiple innovative ways through the distribution of ICC mobile rights and content to various Telecom service providers and Content Aggregators across the world for ICC Women World Cup and ICC Champions Trophy in 2013.”

Reliance Mobile currently holds the right for third party strategic partnership in order to distribute and promote mobile content worldwide for ICC Women World Cup 2013 and ICC Champions Trophy 2013.