MUMBAI: The Chennai Open, India‘s only ATP World Tour event, has partnered YouTube to telecast matches live on the tournament‘s official YouTube channel.

Apart from live matches, the YouTube channel will offer match archives, video-on-demand, highlights, fan videos and exciting behind the scene action.
Tennis fans around the country will thus get an opportunity to enjoy 25 centre court encounters between the world‘s best players live on the digital channel of the Aircel Chennai Open 2013.

Apart from taking advantage of media such as YouTube, Facebook and Twitter, the organisers are planning to launch of an exclusive new mobile application for fans, giving users an opportunity to enjoy all the action at the touch of a button.

IMG Reliance COO Ashu Jindal said, "We are thrilled to partner with YouTube, a platform that is devoted in bringing original content and a unique viewing experience to its fans across is India, and benefiting all stakeholders including our sponsors and partners. This partnership is an apt example of our commitment to ensure fan engagement across the country."

The 18th edition of Aircel Chennai Open will feature players like Tomas Berdych, Janko Tipsarevic, Marin Cilic and Stanislas Wawrinka among others. Both Indian and International participants will compete for the coveted title.