Colors extends three fictions to Saturdays

MUMBAI: Colors has extended the telecast of three of its fiction shows - Sasural Simar Ka, Balika Vadhu and Madhubala.

The weekly shows that used to air Monday to Friday at 7.30 pm, 8 pm and 8.30 pm respectively, will now air on Saturdays as well.

With this expansion, Colors beefs up its weekend programming band as the three shows are the most successful properties on Colors. As per the latest TAM ratings (week 51, HSM, C&S, 4+) Sasural Simar, Balika Vadhu and Madhubala notched 4.2 TVR, 4.8 TVR and 3.9 TVR, respectively.

According to the channel the change will complement the current line-up of weekend shows - Bigg Boss-6 and Shaitaan.

The shows will be replacing Sahara One?s singing reality show Sur-Kshetra that Colors used to simulcast from 7.30 pm- 9 pm on Saturday and Sunday. The show aired its finale on 29 December.

Colors weekday programming head Prashant Bhatt said, ??Our move to expand our 7.30-8.30 pm slot to weekends is a humble new year gift to our loyal viewers. We invest a lot of time in creating sticky concepts for our viewers and it?s heartening to see they?re loving it and wanting more. In the new year, you?ll see more drama, emotion and romance on Colors with more interesting twists and turns that will keep audiences glued to TV??.