MUMBAI: DTH service provider Videocon d2h is set to telecast the premiere of the movie Vishwaroopam on PPV (Pay per View) mode.

With this facility, Videocon d2h subscribers will now be able to watch the movie before it releases in the theatres.

The movie, which will be telecast on 10 January, will be charged at Rs 1000 per view in Tamil language (Channel No. 221) and Rs 500 per view for Telugu (Channel No. 219) and in Hindi (Channel No. 220).

The movie has been directed by and stars Kamal Hassan; one of the biggest cinema actors in the country.

Videocon d2h director Saurabh Dhoot said, "We see this as a breakthrough innovation for the DTH platform and this could set a new precedent in the times to come. We are constantly aiming to widen our engagement platform through which we would leverage and connect with our consumers better by bringing newer entertainment modes right into the homes of our consumers."

Videocon d2h CEO Anil Khera added, "Vishwaroopam is the first Indian movie to be premiered on the DTH platform before its theatrical release worldwide. Tamil and Telugu movies are gaining huge popularity in the country and Videocon d2h is ensuring that it serves exclusive regional language films for the subscribers. Such collaboration with the movies will certainly usher in a new experience for all movie lovers."