MUMBAI: Multi Screen Media (MSM) has taken the plunge into the digital space with the launch of its multi-platform Video-on-Demand service, Sony Liv.

Targeting the youth, Sony Liv will serve as the online destination for content from the Sony stable – Sony, Sab and Max. The Sony Liv application is available globally for free online on Sonyliv.com, for download on major app stores – iTunes and Google Play (Android).

Apart from enabling viewers to view current shows, Sony Liv will also gives them a chance to go back in time and watch past episodes of shows from Sony’s programming archives on Liv Classics. Liv will also showcase a large archive going back 17 years of movies and special events like Stardust and Filmfare Awards.

MSM CEO Man Jit Sigh said, “Liv is aimed at providing entertainment on the go for young India on the move. With the launch of this user friendly and highly interactive application, Liv is slated to change the way this nation consumes entertainment. It is a great platform for brands to enhance their Engagement & Interactivity with today’s young consumers.”
MSM‘s VoD service has three main features - Mood Wheel, My Q and Liv Guru.

With Mood wheel, viewers can search for videos based on mood/genre and time preferences. The My Q feature enables the registered users to create their own playlists of their favourite videos, and enables them to watch it across devices, with a single log on experience.

The Liv Guru feature is Sony’s Loyalty Program for loyal fans and rewards engagement. This feature builds on a loyalty points system on audience interactions on Liv. These points will eventually enable the viewers to win goodies, gift hampers and show set-visits.

“Innovation is the bedrock of business at Sony and our latest offering, Sony Liv reiterates our commitment to engage and interact with our audience in a whole new way. Through Liv, we want to strengthen our viewership in the digital space and provide the best entertainment preferences to our audience,” said MSM COO NP Singh.