MUMBAI: Cinema sound and projection company Cinerama Pvt Ltd has announced an exclusive sub distributor deal in the West and South India with Sling Media for its product the Slingbox. This partnership will enable Sling Media to leverage Cinerama‘s existing network in over 20 cities catering to high net worth individuals (HNI).

Cinerama will play an integral role in helping Sling Media extend its product reach in India, which in the past has focused on large format retail stores and ecommerce websites. Through Cinerama‘s existing and well established network, Sling Media intends to focus on tapping the fast growing markets in up and coming cities in India.

Cinerama director Sanjay Agarwal said, "We are delighted to partner with Sling Media in their new go-to-market strategy. We are confident that Sling Media‘s unique product and our expertise with the HNI segment in south and west regions will result in mutual growth and benefit."

The Slingbox is a unique consumer electronics product that allows customers to watch their home TV live (or access recorded programming or VOD) in and around the home or away from home using popular devices such as PCs and Macs, tablets and smartphones. It was launched in India in 2011 and is available in Delhi, Mumbai, Pune, Bangalore, Ahmedabad, Hyderabad and Chennai.

"The consumer market in west and south India has evolved phenomenally with the growth of tablets and smartphones. We believe that Cinerama has the competence and expertise needed to reach potential Slingbox customers and build a strong proposition for our products in these markets," said Sling Media, India general manager and head of operations Raman Venkatachar.