MUMBAI: TELiBrahma, a leading mobile advertising solutions company, has launched Brandclub, a digital media closest to Point of Sale to enhance media efficiencies by targeting consumers who are within the vicinity of the retail outlets.

Brandclub enables retailers to cross-leverage partner network to increase and engage the walk-ins. Brandclub will help consumers with relevant information about new arrivals, coupons, menus, offers and other promotional content from the store they are in, as well those nearby.

Upon connecting to Brandclub through Wi-Fi or Bluetooth, consumers can access the above information right on their mobile phones without having to download any application.

TELiBrahma COO and Co-Founder Ravi B R said, "Brandclub will help retailers fill a missing gap in their media plan – A highly effective hyper local media that deliver footfalls provide critical real time analytics."