MUMBAI: UFO Moviez India Ltd, the world‘s largest satellite-based digital cinema network has in association with Sushriya Chitra announced a first-of-its kind film marketing campaign for the upcoming Marathi film Ekulti Ek by way of a contest.

Directed by veteran actor-director Sachin Pilgaonkar, Ekulti Ek will be the debut film for Sachin‘s daughter Shriya Pilgaonkar.

As part of the contest, audiences (daughters) in UFO theatres will be invited to share their real life stories about what they have done for their fathers and winning father-daughter duos will be invited to participate in the film‘s promotion.

"Every parent documents his/her child‘s every childhood memory in pictures. Even I did the same with Shriya. But now, she is all grown up girl and I decided to do something big for her. And that‘s my thought behind producing Ekulti Ek," averred Sachin.

"I‘m happy and excited to partner with UFO Moviez on this unique contest to bring real-life father-daughter stories to Indian screens. Today, Indians are increasingly sensitised to respect, honour and appreciate the multiple roles women play in our lives.

The father-daughter relationship is being explored in a special way in this film. By screening first-of-their-kind promos featuring daughters and dads in UFO digital theatres, we hope to establish a stronger connect with audiences," the filmmaker added.

Said an excited Shriya Pilgaonkar, "Ekulti Ek is film in which my father‘s immeasurable experience and my rawness finds a beautiful balance."