MUMBAI: BBC Worldwide, the commercial arm of the British Broadcasting Corporation (BBC), recently implemented Mediamorph which offers business software for the global media industry to support and enhance its digital distribution channels through cloud-based contract and royalty management solutions.

BBC Worldwide Senior Manager, Digital and Home Entertainment, Linda Passey said, "As we have evolved and grown our digital content licensing business, we have encountered challenges in managing commercial terms, understanding cross-platform viewership and handling royalty processing. Mediamorph has provided a solution that allows us to manage these issues with tracking, measurement and financial workflow for our digital distribution."

Mediamorph‘s bespoke solution suite offers BBC Worldwide data validation, royalty processing systems for revenue recognition, customised reporting, an interactive business analytics tool and a single-point tracking service that can be used by team members around the globe.

Mediamorph CEO, and Founder Michael Sid said, "We are pleased to offer a robust suite of services to BBC Worldwide, which is a prime example of the ways in which digital content are changing the landscape of the entertainment media industry" .

From April 2013, BBC Worldwide is restructuring its business to be based around geographic locations, supported by key global business areas.