Max integrates Jumping Jhapak in 'Chota Bheem and The Throne of Bali'

MUMBAI: In one-of-its-kind initiative to promote the Indian Premiere League 6 (IPL) signature tune, Sony Max has integrated the Jumping Jhapak movement in Chota Bheem?s upcoming movie ?Chota Bheem and The Throne of Bali?.

The popular cartoon character Chota Bheem and his gang of friends will be seen jumping and grooving to the signature dance steps of four, six and wicket after vanquishing evil in their movie which is set to hit theatres on 3 May.

Sony Max EVP and business head Neeraj Vyas said, "Jumping Jhapak is the latest craze to hit the nation and is being recognized across all sections of the society. Keeping in tandem with that, it made complete sense to have Chota Bheem and his friends dancing to this celebratory tune in their latest movie. This integration is a great platform to engage with kids and create a lasting impression on their minds."

To popularise and further promote the campaign, the channel is running promos of Chota Bheem doing the victory steps of - a four, a six and a wicket.

?Chota Bheem and The Throne of Bali? has been produced by Rajiv Chilaka and Samir Jain while it is directed by Rajiv Chilaka.