MUMBAI: L&K India has won the creative duties for Mahindra Holidays & Resorts India‘s flagship brand - Club Mahindra with immediate effect.

The agency will be looking after brand marketing and resort marketing.

The Mumbai office of the agency will handle the account.

According to the sources, the business size will be more than Rs 40 crore.

The incumbent agency on the account was Interface Communications. It was a multi-agency pitch. The agency pitch took place two months back.

Speaking on the appointment Mahindra Holidays chief marketing officer Indranil Chakraborty said, "A true creative partner for us would be the one that can level up to the unique challenges our business faces and we finally decided on Law and Kenneth."

Law and Kenneth Communications (India) CEO and managing partner Anil S Nair says, "It‘s an honour to be the chosen one for Club Mahindra, to partner them in their next phase of growth. The Club Mahindra team has some exciting plans ahead and we are eagerly looking forward to doing some great work on the brand."