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INDIA - The second edition of action packed Kids? Expo in India ?World Children Expo 2013? conceptualized by Creative Children Media Pvt. Ltd. and presented by ZeeQ, saw the weekend of May 18-19 at the Ambience Mall, Gurgaon flooded with kids of all ages.
WCE 2013 featured prominent brands from entertainment, education, technology, clothing & apparel, food & beverages, healthcare, toys & FMCGs industry. It was a platform showcasing children centric consumer brands from across businesses related to children in the age group of up to 15 years.
This is where Learning, Entertainment and Commerce came together. From shoes to apparel to games, books to toys, meeting and greeting cartoon characters to attending workshops and sessions - there was not a single dull moment for the kids present. An exclusive range of merchandise, quizzes, games, and Interactive activities with free goodies set the mood for both parents and kids.
"This year WCE has yet again provided world class activities for kids and families. Our exhibitors range from a wide variety of businesses which touch the lives of children and their families. Companies in niche businesses like activity boxes,gifts, licensed products and party supplies have shown great faith in us. The edutainment flavor energized by Zee Q is unique as well as character appearances by India?s most loved Doaremon and Chotta Bheem which have driven a huge footfall for the show", shared Rahul Gupta, Director and CEO, Creative Children Media (P) Ltd.
ZeeQ, India?s first and only edutainment channel created for kids in the age group of 4- 14 years was the Presenting sponsor for World Children Expo 2013. The multi-platform channel launched in November 2012, is a one-stop content platform for every child?s growth and development and is based on the core principle of ?What is Right for the Child?.
In order to strike a chord with its target audience, ZeeQ lined up an array of interactive and engaging activities for kids and parents. The ZeeQ Kid Zone had exciting games like Balloon Maths, Puzzle games, Larger than Life Scrabble, English Wordmatch and Multiple Intelligence quiz. ZeeQ also screened some of its educative programmes like Amar Chitra Katha Heroes, Sid the Science Kid, Teenovation, Science with Braincafe, Cyberchase, Weekly Wrap, etc. There were tons of gifts and surprises for winners of each of the games, Kids & families seemed very happy after winning lots of exciting prizes.
On the association with WCE 2013, Subhadarshi Tripathy, Business Head, ZeeQ, said, "WCE gave us theopportunity to
engage with our target audience, both young children and their mothers. Parents today are very concerned about what their children are watching; we were glad to interact with them to know and understand their expectations and explain our ethos and offerings to them."
Parentune, a panel of child psychologist, parenting and child development experts did a unique workshop for Parents named "Raising happy children", where parents got to know about the tools and methods on raising happy children. Parents were encouraged to learn more about their child and understand them.
Microsoft Interactive Entertainment was the official gaming partner for 2nd World Children Expo. They had set a special game zone for kids and families.
Anshu Mor, Business Group Head, Interactive Entertainment Business, Microsoft India, sharing the kind of response they got at WCE 2, said, "It has been a pleasure to associate with WCE for the 2nd Year in succession. It was heartening to see the great response we got from both the kids and their parents at the gaming zone. They got to experience motion sensing gaming and really appreciated the wholesome family entertainment that the Xbox 360 platform offers. From dancing to playing sports and even getting some fitness going, the gaming zone really came alive at the Expo."
Also, an exciting and exclusive range of Superhero merchandise was on display by Lovemysuperhero.com There were Bags, Stationery and Water Bottles, which featured merchandise of Iron Man, Chhota Bheem, Disney princess, Angry Birds, Ben 10 etc.
Amit Burman, Founder & CEO Lovemysuperhero.com, said, "It has been a great platform to reach out to parents and young kids, our target market, for our portal which is the only one stop shop in India for all Licensed Character Merchandise for all age groups. WCE was very beneficial for our projects promoting Kids Celebrations and Kids Room Decor, where in we received some serious interest from parents and served as a very good tool for creating a buzz in the market."
Parents & bookworms prodded through educational and fiction books for children by Hachette, Scholastic and Grolier. While having fun, kids also got to explore their creative sides as well as there was a Designer Card contest by Hallmark; kids showed their creativity by designing cute little greeting cards. Also, they learnt to make different things from Balloons at the Balloon twisting workshop by Party 1 world.
Overall, World Children expo 2013 successfully turned out to be a one-stop destination for kids looking to have a good time and parents seeking the latest in the market for their kids.
