MUMBAI: Philips Electronics India has launched its new range of ‘GoGear’ digital audio/video MP3 players for the Indian market. Targetted at music loving youngsters, the portable digital audio/video MP3 players offer an experience of ‘Entertainment on the go’.

The product looks to delivering on the brand promise of Sense and Simplicity. The product Philips says has been designed to cater to personalized needs of the consumers. Philips GoGear range offers benefits such as MP3 and WMA playback, voice recordings, more music with Digital FM Radio with 10 station presets, 1.8" colour screen for easy navigation and photo viewing, supports video files up to QQVGA (160x128 pixels) resolution, Philips Video Converter software to convert your video files and a battery life of 10 hours.

Available in four models at select multi-brand consumer electronics outlets, mobile phones counters and ARENAs- network of exclusive Philips brand shops.

Philips Electronics India director, entertainment solutions, consumer electronics Tunjan Srivastava said “Philips is committed to using innovation to bring convenience to its customers for an enriched user experience. The GoGear range that provides customers with an ‘ultimate control’ over playback and browsing is testimony to this philosophy. We are confident that this mix of cutting edge technology at an attractive price proposition will change the dynamics of the Portable Media Player market in India.”

The combined Portable Media Player (PMP) and MP3 player market represent one of the fastest-growing segments of the consumer electronics industry today. Although high import duties make branded portable MP3 players in India expensive, thereby making it the prerogative of the upper middle class audiences, the Philips GoGear digital aido/video MP3 range will throw open the market to the burgeoning middle class youngsters of India.