93.5 RED FM begins the Second Season of Thappa

MUMBAI: Thappa, initiated by 93.5 Red FM last year across 14 markets of the Network 2012, enabled the people to select their favorites in the city. A city loves the best about it: shops and establishments, monuments, gardens, and the like. Its people talk about these, take pride in them. The activity celebrated this association by letting people vote for their favourites, to try and get these endorsed as the city?s favourites - the winners of Red FM ka Thappa.

The tremendous amount of listener engagement witnessed last year prompted Season 2 of Thappa. This has been initiated in 21 markets of Red FM; comprising U.P., M.P., Rajasthan, Gujarat, Maharashtra, Karnataka, Jharkhand and Orissa.

Commenting on the initiative, Ms. Nisha Narayanan, COO, Red FM said, "Thappa was a huge success in all our markets last year. It is perhaps the only entirely public driven initiative of this nature in the radio industry, and certainly the biggest! We?re all set to make this season of Thappa bigger and are looking forward to larger participation by our listeners to select the best in their cities across various categories."