MUMBAI: Grasshoppers India has been appointed as the creative partner for real estate consultancy Better Option Propmart Opts.

An official has confirmed that Grasshoppers have approached the company and presented the idea.

Grasshoppers will be handling ATL & BTL campaigns including corporate branding for BOP.

The real estate consultancy has an annual marketing spend that is estimated to be Rs 100 crore with several prestigious projects in the pipeline in partnership with leading realty players including DLF, Jaypee Group, Logix, Hero, Wave Inc and Imperia Structures.

"The company has started its operations in 2007; today we have more than 50,000 customers and 10 state-of-the-art studios across the country", said founder & MD Amit Mavi.

Talking about their tie-up with Grasshoppers, Mavi said, "We want to be known as a company that delivers ‘Better‘. Through our partnership with Grasshoppers, we will be reaching out to our target audience and communicate the core values that drive our organisation and make us different from a loose bunch of property brokers spread in an unorganised manner across the country".

"There is a lot of work that needs to be done because it‘s not just BOP but also the associated real estate projects that have to be promoted. So, we will play around with different concepts and messaging depending on the project offerings. It‘s going to be a challenging task but we anticipate a lot of innovative campaigns being churned out over the next few months," said Grasshoppers India‘s director Arjun Banerjee.